The Next Big Thing Is Not A Thing (2016)

5 March – 10 July 2016
A project initiated by Bureau Europa.
Participating artists/designers: Heather Dewey-Hagborg, Roger Ballen & Die Antwoord, The Yes Men, Forensic Architecture, Artur Beifuss, !Mediengruppe Bitnik, AO Clouds, Ines Doujak / John Barker, Dries Depoorter, Geert Mul, Emma Charles, Julien Prévieux, Jasper Morrison, Marc Bijl, Forma Fantasma/Droog Design, Susanna Hertrich, Dave Hakkens, Fabrice Monteiro, Jan Rothuizen, James Bridle, Liam Young, Monobanda & DUS, Theo Deutinger and Stefanos Filippas, Pierre Bourdieu, Uli Aigner, Studio Drift, Zach Blas, Eline Van Der Ploeg, TeYosh, Atelier NL, Ruben Pater/Jaap van Heusden, Jalila Essaïdi, Manon Van Hoeckel, Massoud Hassani, Ingrid Burrington, SchilderScholte Architects, Re-Do Studio, Safecast, Lalage Snow, Dirk Vander Kooij, Alicia Ongay-Perez, Cucula, Eli Noyes, Philippe Starck, Maarten Baas, ScanLAB, Gudrun F. Widlok and Adbusters.
Derived from the Design Anthropology research and publication by Yana Milev
Exhibition curator: Pauline Doutreluingne
Exhibition team: Pauline Doutreluingne, Saskia van Stein, Agata Jaworska, Yana Milev and Niels Schrader
Spatial Design: Bendewerk
Panel-Program: Yana Milev and Stefan Meuleman
Graphic Design: Mind Design (Niels Schrader and Edgar Savisaar)
The exhibition The Next Big Thing is Not a Thing relates the evolving field of design to the science of anthropology. Using the gaze as a metaphor, the exhibition surveys the evolution of the design discipline and examines new fields of knowledge and critical practices. The exhibition questions the underlying myths within design, deconstructs its emerging signs, and examines how technology determines the future landscape of design.
The exhibition acknowledges the designer’s perspective as a critical aspect of any research and design undertaking, viewing design as an inherently relational field. The Next Big Thing is Not a Thing opens dialogue and aims to understand design culture far beyond its horizons as a product-oriented practice and places it within the subject of a discipline in cultural developments.
The works of more than 50 international visual artists, designers, and anthropologists illustrate and elaborate on hypothetical concepts and expanding design views.